Sony Xperia Z "The best of Sony for the best of you"

Sony Mobile is running its biggest marketing campaign to date to support its premium Xperia Z phone. A television campaign, created by Adam&Eve DDB, will spearhead activity and introduce a "The best of Sony for the best of you" strapline.

    A key focus of the campaign is the quality of the camera’s smartphone, which is being described in outdoor media as the "world’s best camera in a waterproof smartphone".
Sony Mobile will also highlight the social elements of the phone in marketing activity including its "social live" feature, which allows users to stream video content direct to Facebook.
“Sony Mobile” has revealed its most ambitious marketing campaign yet for its Xperia smartphones with a significant global marketing investment.·         Integrated marketing campaign highlights the best of Sony in the flagship Xperia™ Z smartphone
·         Iconic creative execution synonymous with the Sony brand
·         Most ambitious marketing campaign to date for the Xperia™ brand.

d Target Market Based on Segmentation: 

   

Integrated  Marketing Communications : The integrated campaign, which will be deployed globally in over 20 markets across TV, print, digital, out-of-home and retail, highlights the best of Sony’s innovative technologies as found in its new premium Xperia Z smartphone.

Advertising : Print media : Sony always create interesting and unique print ads.  

Billboard Ads : Sony wants to give their information for some urban people by Billboard ads. Their Billboard ads are also very interesting.

 TV Commercial ads : Sony provide their ads  in many country and many TV channels. In TVC they used different cultures of different country and all TVC are successful .  The TV ad begins with a recap of Sony products: people watching the moon landing on a Sony TV; women rollerblading and listening to an original Sony Walkman; a man using a Sony Handycam to capture the fall of the Berlin Wall, and children playing the first Sony PlayStation model.

    Direct Marketing : Sony provided some product for some customer by direct marketing . Direct marketing removes the "middle man" from the promotion process, as a company's message is provided directly to a potential customer.

     
   Interactive Marketing: Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. This trend is being propelled by improved internet technology and the customer’s desire for a better online user experience. 

   Sales Promotion:  Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sony promote their product and increase their sales.

   Public Relation: So it happened earlier than we initially expected. Sony Philippines, today, launched their new flagship smartphone in the Philippines Xperia Z.  

Personal Selling: Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Sony Xperia Z has not use Personal Selling IMC tools.

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  Related stories: 

·         Sony aims to make a splash with waterproof Xperia Z

·         More Sony Xperia Z details emerge

·         Brian Tong's live tour of Sony's 360-degree booth

·         Sony files patent for tech to block used games

nMy Opinion : Marketers of Sony Electronics they Introduce this Phone all over the world. They use Interesting  & Unique idea for IMC campaign and they are successful. By doing this they increase their sales. They gives enough information for this product.  And they are success.